
Why is Nike struggling while Adidas thrives in 2024?
Nike and Adidas have been on two very contrasting journeys in the stock market in 2024. According to reports, the former’s stock dropped sharply while it registered poor sales projections, fell in its digital revenue, and had some inventory issues. This made the stock of the company fall as much as 31.71% year-to-date. Conversely, the…