Clean, no-nasties segment shines in beauty business

Clean, no-nasties segment shines in beauty business

New Delhi: Clean, no-nasties and diligent are the terms now being used in the context of beauty and are shaping the trajectory of a booming and dynamic sector.Diligent beauty shoppers, particularly millennials and centennials, are increasingly preferring natural beauty and personal care (BPC) products, those which are cruelty-free, devoid of parabens, silicones and harmful dyes,…

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